Bill Atkins
Founder and President

limo was founded in 1987 by Bill Atkins, our president. We were initially focused on the wedding and prom business, but, over time, our business model evolved to focus on corporate travel.

For many years, we were known as Celebrate Limousine. We changed our brand in 2008 to better reflect our business, but we kept the same owners, the same management, and the same principles of service.

We are a C Corporation headquarted in Tinton Falls, New Jersey, just next door to Red Bank.

All of our cars are late-model Lincoln Town Cars; all of our vehicles carry $1.5 million dollars of insurance.

In 2004, acquired ADS Limousine. In 2005, we acquired Alpha Air Limousine. We are always in the market for potential acquisitions. Please contact us if you are selling or know someone who is selling a limousine company.

Technology

limo has long recognized the potential of technology to streamline our operations. To that end, we keep our headquarters and our cars at the state of the art.

We've had a web presence since 1998, before most limousine companies had embraced the Internet. We've offered online reservations for almost as long.

We have drastically reduced our IT costs and increased productivity by switching to Apple hardware and software. We get the best of both worlds by running Windows software alongside our Mac applications, thanks to software provided by Parallels, Inc.

We use advanced software to manage reservations and client data. Among other things, this allows us to get accurate trip information to our chauffeurs as quickly as possible. The software also includes mobile access features to keep our managers in the loop at all times.

All of our cars include ruggedized cell phones for communication with our headquarters and TomTom GPS navigators to monitor traffic and provide on-the-fly driving directions.